Archives for the month of: September, 2014

You may remember that I recently decided to try out a few different ways of fitting marketing for my own business into my working day. As a copywriter I develop communications and promotional materials for my clients, but I had been doing precious little of that for myself.

I tried an early morning start before dog walking – that time slot turned out to be very productive, and best saved for my clients!

I tried using travelling time on my way to a meeting. That turned out to be unreliable as my meeting was postponed so I simply carried on writing the client’s newsletter.

I set aside an hour at the end of a working day – that worked well both in terms of being productive and as a way of switching over from a working day to an evening off.

And I tried setting aside a whole day, but it just didn’t feel right. I was frequently checking emails for any urgent requests, and as ideas and inspiration came to me, I worked on client jobs as normal.

My conclusion? I’ll now set aside half an hour at the end of each working day to do copywriting, planning or other work for myself (hence posting this now).

And I will also keep marketing for Jo Powell Communications ticking over rather than forgetting it for a while and playing catch up. Which is exactly what I would recommend to everyone else!

Earlier today, while thinking about updating my website, I realised that I spend my working days developing communication and marketing materials for my clients, but give very little thought to promoting my own business.

So I thought I would crack on with it – ‘no time like the present!’ But is that really true? Should I be spending some of the morning – often my most productive time – writing for myself, or should I keep that time for my clients?

I wasn’t sure of the answer, so this week I will be trying various different time slots to see what works best.

Tomorrow I will have a go at writing something before my morning walk with the dog. On Wednesday I will use the travel time to my lunchtime meeting. On Thursday I will set aside an hour in the evening. And on Friday I will dedicate the day to Jo Powell Communications.

It will be interesting to see which works out for the best – will it be little and often or dedicated time, early or late, in the office or out and about. I’ll let you know!